The ability of 3D printing to create highly personalized objects is invaluable for every expert in marketing.
3D Printing Advantages in Marketing
The customized advertising materials, tailored to the specific needs of every potential or current customer, are something irreplaceable in the industry, and now with 3D printing, they are fully accessible. Through combinations with other technologies greater popularity can be achieved, avoiding the cliché solutions like the branding of factory-produced widespread products – pens, lighters and etc. On the other hand, one of the vital steps of creating a new product is the prior assessment of the impact for the customers. For this purpose, the marketing specialists need a physical model of the product to present to the target groups (so-called internal evaluation). As decisions for this step should be made before the mass production, it is very important for the prototype to coincide as much as possible with the end product.
Брандирани материали в цели серии могат да се създадат чрез 3D печат.
Прототипирането на бъдещи продукти е важна част от всеки бизнес.
Speed
Conventional methods for creating a prototype are extremely expensive, slow, and complex. Also, they need several operations to achieve an exact replica. Some of them use wood, cardboard, clay, etc., which is unprofitable. The fast prototyping with 3D printing enables designers to create their idea with all their details and functionality. The real advantage of this technology is the rapid decrease of the time needed for making the prototype from a few days and weeks to a few hours, and thus it reduces its price significantly. The used polymers can be treated afterwards – machining, painting, and chroming until absolutely identical copies of the end product are achieved. 3D printing of marketing prototypes has another significant advantage – fast feedback which reduces the time for a redesign of certain parts of the idea or the whole product. The changed model can be printed quickly for re-evaluation until the desired effect is achieved. The fast feedback of the marketing specialists or even the clients would be impossible without the use of 3D printing.
