The possibility of the 3D printing to create highly personalized objects is interesting for every master in marketing. The customized advertisement materials to the specific interest of every potential or current customer are something irreplaceable in the industry, and now with the 3D printing they are fully accessible. With the combination of other technologies can be achieved a greater popularity, avoiding the cliché solutions, like branding of factory-produced widespread products – pens, lighters and etc.
On the other hand, one of the vital steps of creating of a new product is the prior assessment of the impact on the customers. For this purpose the marketing specialists need a physical model of the product to present to the target groups (so called internal evaluation). As decisions for this step should be made before the mass production, it is very important for the prototype to coincide as much as possible with the end product.
Conventional methods for creating a prototype are extremely expensive, slow and complex (also they need several operations to achieve an exact replica) – some of them include producing from wood, cardboard, clay and etc. which is unprofitable.
The fast prototyping with 3D printing enables designers to create their idea with all its details and functionality. The real advantage of this technology is the rapid decreasing of the time needed for making the prototype from few days and weeks to a few hours, and thus it reduces its price significantly. The used polymers can be treated afterwards – machining, painting, chroming until absolutely identical copies of the end product are achieved.
3D printing of marketing prototypes has another significant advantage – fast feedback which reduces the time for redesign of certain parts of the idea or the whole product. The changed model can be printed quickly for re-evaluation until the desired effect is achieved. The fast feedback of the marketing specialists or even the clients would be impossible without the use of 3D printing.